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Why Blogging is a Must

26 Jun 2014

Did you know? B2C companies that blog generate 88% more leads per month than those who do not. B2B companies that blog generate 67% more leads per month than those who do not. Your customers are researching you! It’s time to give them something to talk about.

Chicago Digital Branding and Marketing Company

Chicago Digital Branding and Marketing Company

Starting a blog is one of the top activities any business can undertake to drive more traffic to their site and generate more leads from that traffic. It’s a piece of the digital marketing strategy that not only freshens up the content on your website and improves your SEO, but it also positions you as a thought leader in the industry.

Some tips to get you started:

1) Read blogs. Find out what’s trending and what other thought leaders in your industry are talking about.

2) Listen to your audience. Find out what your prospects are asking for or saying.

3) Blog consistently. Create regular, timely content for your audience.

4) Find your voice. Offer easy to understand information, while respecting your audience’s intelligence.

Well written blogs demonstrate your company as an industry leader. By writing and posting about topics that are relevant and newsworthy to your target market, you are marketing your skills for your business, services or products too. Furthermore, your customers are learning from the education you are providing them.

With a blog, you have control of both your strategy and content, to become the go-to person in your industry. Take advantage of the opportunity to leverage your business as a thought leader!

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.