3 SEO Myth Debunked

With the latest algorithm updates, to say that Search Engine Optimization has changed is an understatement. It is

With the latest algorithm updates, to say that Search Engine Optimization has changed is an understatement.

consistently and constantly changing. However, with change comes a variety of claims regarding what is the right way to optimize your business with SEO and what is the wrong way. Here we identify three of the most common SEO myths, so that you are performing SEO properly.

Myth #1: My IT Department can take care of the SEO.

Often businesses think that because SEO is considered a technical term, this means that its responsibility belongs within their IT department. While there is a technical component to SEO, it requires more than technical expertise. You need a marketing team who understands all aspects of SEO and how they benefit your business.

Myth #2: More links are better than more content.

Business are trying to figure out what is more important: link building or content management. Yes, links are an important part of your website’s authority. However, between the need to build links or create content, we would suggest you start writing. If you take both routes, it’s important to understand that the quality of links is far more important than the quantity. Relevance is everything for SEO, whether for links or content.

Myth #3: Social media and SEO are not related at all.

The relationship between search and social has been evolving for years. Google has obviously made it increasingly important through Google+ and Google Authorship. In social search, content is prioritized if it is connected to you in some way through any social network. The point is that you have a social media strategy and that you are acknowledging it as part of your SEO efforts.

SEO continues to be a confusing concept because of how often it changes, and how in depth it can go. However, with SEO experts like ParadigmNext, we can help you stay on trend and up to date with your SEO.

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.