3 Things Entrepreneurs Should Know About Digital Marketing
As a digital marketing and branding agency, ParadigmNEXT works with various clientele from large companies to local startups to entrepreneurs in developing their digital marketing strategies. This week, we want to focus on entrepreneurs and provide three key lessons about digital marketing that could help them launch and grow.
- Understand the importance of search engines and web searching. You may know how to use a search
engine, but do you know how to position your company’s website in order to rank in these search engines? Furthermore, search engines give us the ability to collect lots of information outside of search terms. We can learn about search trends and consumer behavior on mobile devices to better understand our target audiences and gain a competitive advantage. All of this can make your message more relevant and engaging. - Social media marketing is more sophisticated than you think. Many people believe that social media marketing campaigns shouldn’t cost much. There’s also the unrealistic expectation that every blog and post should immediately go viral once it goes live. However, organic reach on Facebook and Twitter has decreased tremendously. Companies have to invest in high quality images, well-crafted videos and even paid campaigns in order to target the right audience and receive the right response.
- When engaging media in your digital marketing, it’s important to be savvy and have context. Because the lines between digital marketing and PR have blurred, it’s likely that you will want to pitch stories about your business to news sites and bloggers. Unfortunately the common misconception is that simply sending out a few emails about a new service in your company will land you a feature in Forbes. The truth is Journalists can only write so many stories, and yours isn’t the only pitch they will consider. Create pitches with context and newsworthy topics.
For any questions about the above, feel free to give us a call! We’ll put you on the right track to digital marketing success.
By: ParadigmNext http://paradigmnext.com
Google+: https://plus.google.com/+ParadigmNextChicago
ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.