Branding takes on a new meaning these days. It’s no longer about what you do or what you’ve created; it’s more about why you started, your purpose and your vision. It’s the story behind the name and the experience that corresponds to it. As branding experts, we want to provide you with our top 4 tips to branding yourself in order to attract more customers.
- Establish your brand message and motto. A brand message is essentially your elevator speech. What would you say about your company within 30 seconds? What about within 7-10 words? Try it! You’ll be amazed at how easy it gets to describe yourself once you establish the right keywords and phrases. The message and motto should be simple, and it should reflect your personality, professional characteristics and goals.
- Make it personal. Customers love identifying with companies. By making your correspondence and your sales process more personal, you are attracting and retaining more customers. Businesses with great brands have humanized themselves to the point where their brand loyalists feel the same emotions about those companies, as they would about people.
- Maintain your integrity on- and off-line. High standards of honesty are important, especially today when your digital reputation can either be improved or destroyed in a matter of minutes. Avoid using deceptive marketing tactics and tricks, and always correct any misunderstandings with your customers. If you want to attract brand loyalists, treat your customers the way you would want to be treated. More often than not, you would want to be valued, appreciated, and taken care of too.
- Network and stay active. Whether you outsource your marketing or do it yourself, you need to stay active in both a digital presence and within a social sphere. There are several networking sites, groups and clubs that you could join. We always recommend LinkedIn as it’s free and incredibly easy to use.
Branding yourself can greatly help in building your business. Not only does it help potential customers identify with you, but it allows current customers to talk about you. Through branding, you will learn more about yourself and have the ability to develop a professional and lasting relationship with your customers.
By: ParadigmNext http://paradigmnext.com
ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.