Client Spotlight: How Marketing Companies & Brands Can Use Events

Lights, camera, action! Event Creative is a full-service event design and production agency that ParadigmNEXT has worked with. Chicago’s event industry is ever-changing, and we conducted an interview with Event Creative’s Senior Designer Jeffrey Foster to learn more.

According to Foster, the event industry has several opportunities for marketers.

“It’s a very exciting time to be in the (event) industry right now,” Foster said. “I think historically, events have been used to celebrate. These days, events are used to reach consumers. Marketing companies or brands use events to get their message across.”

Foster believes that what differentiates Event Creative is their emphasis on truly listening to their client’s vision.

“We’re listening to the clients’ needs, we’re listening to the clients’ budget, and we are creating the best thing we can for that,” Foster said. “When a client says ‘you really got me’ or ‘you really heard me’, I think that means we won.”

Foster loves that the event industry is constantly changing and allows him to work with a variety of creatives.

“Some of the trends I’m seeing (in this industry) is basically to make your money count,” Foster said. “People aren’t willing to waste (money) right now. So, you have to come up with incredibly creative ways to get someone’s message across and spend their money wisely.”

Event Creative is a full production service agency that provides for corporate events, personal events, and not-for-profit events. They do decor — whether it be floral, fabric, or furniture. Event Creative does production in-house; they have a carpentry and welding studio, for example. Some of their scenic installations will be used for events, film productions, restaurants, or museums. They have a full AV production component, so all your sound, lighting, and staging can get done. Event Creative’s graphic design department helps provide art for the event and also helps with logos and videos.

“We truly are a non-stop one-stop-shop for events,” Jeffrey said.

Event Creative also maintains meeting and event centers, VenueOne Chicago and VenueOne North Shore.

Take a look at our portfolio to see other wonderful clients we have worked with.