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5 On-Page Optimization Techniques to Implement Now

16 Mar 2015

Now more than ever, it’s essential for marketers to stay on top of their SEO, especially since search engines have updated their algorithms to make relevancy extremely important. Through on-page optimization you can help search understand what your website is about, which will ultimately improve your search rankings and online visibility. We’d like to give you a list of our top 5 on-page SEO techniques that can be implemented to attract and retain visitors on your website.

  1. Focus on what is front and center. While the content in headlines is significant, the main website content that is most visible on every page (front and center) is what will hold more SEO power. Furthermore, with various mobile screens available, your most visible content is likely the only content that will be seen.5 On-Page Optimization Techniques to Implement Now
  2. Include more synonyms. In a recent study, it was determined that synonyms play a role in 70% of search results. By including more synonyms throughout your website, you are helping Google and other search engines understand what your website is about.
  3. Focus on unique content that includes relevant phrases, not just keywords. Furthermore, you should use internal links to other pages within your website that include related phrases. Any inbound links should come from pages with related phrases as well.
  4. Distance between phrases matters. With the latest sophisticated algorithms, search engines also measure the distance between similar words and phrases within blocks of content. This can be in the form of using synonyms within the same sentence, or even through lists, titles and headers.
  5. Write the content that your audience wants. Your particular target market is looking for a specific type of content from your business. When writing your blogs, answer the questions within your industry and topic that your audience frequently asks about. Answer those questions better than your competitors as well.

By focusing on relevancy when implementing your on-page optimization techniques, you will capture high-quality visitors and keep them on your site for longer. The above 5 techniques contain tremendous SEO power, which will inevitably improve your search rankings, click-through rates, and visitor retention rates on your website.

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By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.