Video content is a tool that is often overlooked by established companies as well as startups, but it is a powerful tool that can connect you with your audience. It’s not a coincidence that sites like Buzzfeed and Youtube dominate the internet. With technology being as advanced at it is today, people can view video on virtually any platform. Here are 5 reasons why video is the ideal content marketer.
Video is a top rated tool that has many content marketing benefits and can build awareness about campaigns, charities, and issues around the world. If a video is popular enough, it will likely end up as a shared item on one of your social media accounts. Video is a combination of visuals, music, and sounds that has the ability to craft an emotional message for viewers. Video is the perfect platform to use for content marketing for startups.
Video content is the closest a person gets to real life. In today’s digital age, a four-minute video shared by a friend on facebook can make you weep or laugh enough to support an organization or cause. Think about your organization, goal, and what you stand for. Viewers can sense authenticity and will support you if you craft real content that matters.
Video is powerful, but it’s also time-consuming to film, edit, and craft together into one succinct story. If your organization regularly uses video as a content marketer, you will stand out from the crowd. Video content for marketing doesn’t mean you always have to spend hours filming and editing. Short form videos, like Snapchat and Instagram, are also great options because they are more realistic than photos but still authentic and give a glimpse into the life of your company. They also have the chance to go viral and make an impact.
It’s easy to put up a facade with photos that can be edited with a filter, but videos are harder to forge. Videos give viewers a window to the day to your company, and make them trust and believe in you and your mission. Video content can break the idea that your company is a big corporate entity, and instead a company of passionate and unique people just like them.
Using video for content marketing is just another way to extend your brand and company campaigns. Be passionate and real in your video. If you plan to create a video series focus on one story at a time to funnel the viewer’s attention. You want to create a passionate story that will compel people to share and say “You have to see this video!” If you can do that, you’ve succeeded.
It’s pretty obvious that engaging audiences is the main way to market yourself. Once you can hook a viewer you’re set and following video content trends may be just the way to do that.
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By: ParadigmNext https://paradigmnext.com
ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.