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5 Ways to Start a Trend Instead of Following It

14 Jan 2016

ParadigmNEXT: 5 Ways to Start a Trend Instead of Following It

In the digital world we live in today, it is easier than ever to start your own trend. Tracking and researching the latest trends is what we at ParadigmNEXT are doing on a daily basis. As digital marketing experts, it’s imperative that we follow digital conversations taking place on various platforms in order to see where the trends are and how we start the next one. Below are some of our tips to starting a trend, rather than following it.


The most important part of starting a trend is doing your research! As we mentioned it is crucial to understanding what content is reaching a broad audience. For example, look at the ALS Ice Bucket Challenge. The reason it was successful is because people wanted to support a great cause and have fun at the same time. It was incredibly inclusive. Everybody had the opportunity to dump a bucket of ice on their head for the entire world to see. When starting a trend, think of how it will engage and include with the masses.

Be Creative

Trends are trends because they’re original. They work because no one has introduced them before. So get creative. If you’re struggling with having that light bulb moment, check out ParadigmNEXT’s blog, Techniques You Should Try To Get The Creative Ball Rolling. People who follow trends, and try to mirror them, will have trouble gaining traction. To be a trendsetter, you need to be willing to push the boundaries and get out of your comfort zone.

Be Mobile Friendly

More than likely, you’ve come across a trend on your mobile devices. So much of the news, and headlines are consumed through iPhones, tablets, Androids, etc. Whatever it is you’re promoting, make sure it is mobile friendly. That way it’s easy to watch a video, follow an infographic or read content on the go.

Use Buzzwords & Keywords Wisely

When writing the content for your trend, make sure it lines up with popular buzzwords and keywords that rank well on Google. With the right keywords peppered into content for any campaign or trend, it is likely that your content will be optimized appropriately and that people will find it while searching.


Finally,  it’s time to promote! To get the word out, push your newest trend or trending campaign on all your social platforms, digital spaces, through traditional media, via email, and wherever else you can place content. Whatever the trend may be, you need to connect with supporters to make it worth their while to get on your trend.

How do you start a trend instead of following it?

By: Yana Nirshberg & Aaron Rosen of ParadigmNext


ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.