The term ‘paradigm shift’ denotes a fundamental change in approach or underlying assumptions. That’s how our agency started, by identifying the wide gap between the agency world and businesses at large. We believed that for a marketing direction to be successful, it must be built on firm foundations of business understanding and knowledge. These became the core of our decision-making process. Our name ‘Paradigm Next’ was to signify this shift of taking marketing to the next level.
Fast forward 7 years and we continue to integrate the two sides of the brain, strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.
Our clients worked hard to achieve where they are today and we strive to build on that, helping them unlock their full potential by devising strategies that not only raise their visibility and competitive advantage, but also accelerate their sales and growth.
We’re an experienced and passionate team of highly talented individuals with diverse skill sets. From marketing to sales, we have worn many hats and continuously strive to make an immediate impact on our clients’ brands.
Director of Business Development
Director of Communications
We build our strategies around 4 core values of collaboration, entrepreneurialism, agility and versatility. These guide us in everything that we do.
We aim to become an integral part of your businesses, working with you, not just for you.
We work backwards from your business objective to determine creative ways to drive results.
Resources and expertise to execute any project, agile and nimble to meet specific needs
Strategic, entrepreneurial and creative skills to develop and implement the right solutions.
We work hand in hand with GTM Advisors, transformational thinking business consultancy, and BizCastHQ, a thought-leadership publishing platform.
This cross-collaboration lends itself into how we approach our clients’ business objectives; giving our clients unique access to both high-calibre expertise in multiple verticals, and a broad media production and distribution network.
We are results-oriented in every aspect of our work and take pride in our reputation.
We’re an award winning agency that has presented finalists at SXSW and TechWeek Accelerators, and our works have received coverage from major national publications.