HISTORY & OUR VISION

The paradigm shift to marketing

The term ‘paradigm shift’ denotes a fundamental change in approach or underlying assumptions. That’s how our agency started, by identifying the wide gap between the agency world and businesses at large. We believed that for a marketing direction to be successful, it must be built on firm foundations of business understanding and knowledge. These became the core of our decision-making process. Our name ‘Paradigm Next’ was to signify this shift of taking marketing to the next level.

Fast forward 7 years and we continue to integrate the two sides of the brain, strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.

  • OUR VISION

    Our clients worked hard to achieve where they are today and we strive to build on that, helping them unlock their full potential by devising strategies that not only raise their visibility and competitive advantage, but also accelerate their sales and growth.

MEET OUR TEAM

WE ARE INSATIABLE GOALDIGGERS

We’re an experienced and passionate team of highly talented individuals with diverse skill sets. From marketing to sales, we have worn many hats and continuously strive to make an immediate impact on our clients’ brands.

  • Anatoly Nirshberg

    Ideation Director

  • Yana Nirshberg

    Managing Partner

  • Colleen Norton

    Director of Business Development

  • Ozge Oz

    Graphic Designer

  • Amanda Fernandez

    Director of Communications

  • Marcin Cymmer

    Photography

  • Natalia Krzywicka-Acosta

    Campaign Manager

  • Berkin Can

    Intern

OUR CORE VALUES

THE PARADIGM WAY

We build our strategies around 4 core values of collaboration, entrepreneurialism, agility and versatility.  These guide us in everything that we do.

  • Collaborative

    We aim to become an integral part of your businesses, working with you, not just for you.

  • Entrepreneurial

    We work backwards from your business objective to determine creative ways to drive results.

  • Nimble

    Resources and expertise to execute any project, agile and nimble to meet specific needs

  • Versatile

    Strategic, entrepreneurial and creative skills to develop and implement the right solutions.

OUR PARTNERS

we work hand in hand with

We work hand in hand with GTM Advisors, transformational thinking business consultancy, and BizCastHQ, a thought-leadership publishing platform.

This cross-collaboration lends itself into how we approach our clients’ business objectives; giving our clients unique access to both high-calibre expertise in multiple verticals, and a broad media production and distribution network.

   

ACCOLADES

We are results-oriented in every aspect of our work and take pride in our reputation.

We’re an award winning agency that has presented finalists at SXSW and TechWeek Accelerators, and our works have received coverage from major national publications.

OUR AWARDS & COMMUNITY INVOLVEMENT

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