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EventUP is the leading global venue directory that lets users browse, view, and book the prefect restaurant, hotel or unique venues for all party and even needs.

As the company grew, it needed to refresh its image with a more appealing identity that would better align the brand with its B2B and consumer audiences. ParadigmNEXT worked closely with the leadership to frame a creative brief necessary to understand attributes of the brand it wanted to become and developed a new logo and color palette, with a style guide outlining a clear new voice, typography and display to inform all collateral and visually materials.

The ParadigmNEXT team developed a new website for EventUP to showcase the new brand with greater functionality for visitors, both event space listers and consumers, with strong calls to action, simpler email capturing tools, as well as infographics.