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Full incubation of an innovation hub

Life Creative is a 70,000 sq feet campus made up of multiple buildings and spaces located in the heart of Chicago’s Fulton Market. To establish themselves in the Chicago community, Life Creative needed assistance with the launch of their business.

ParadigmNEXT assisted with consulting, branding, media outreach, and partnerships’ development and management; along with an ongoing responsive analysis. A unique blend of digital and traditional research allowed ParadigmNEXT to not only identify the numerous opportunities Life Creative’s spaces and resources presented, but also to better understand the big picture of running an events business; and tailor these as per client’s needs.

As a result, within the first 3 months of operation Life Creative welcomed over 1,000 visitors, and hosted numerous presentations, classes and networking events. Recognized as a top contender for local innovation awards, Life Creative received a very warm welcome from Chicago’s press and became a household name among Chicago’s tech community after housing major tech events such as Techweek Chicago 2016 and FUND Conference.