Creating a Smarter Vacation Rental Tool for Property Managers
Vacation rental services have exploded — and it’s made VacayHome Connect a powerful tool.
As the leading provider of full-service vacation rental distribution, VacayHome fuses technology with industry expertise to simplify and streamline the listing and management process, drive bookings and maximize rental revenue. With featured partners that include Vrbo, Airbnb, Expedia, Booking.com and tripadvisor, property managers reach far more qualified travelers, optimizing every listing on every channel for maximum performance.
VacayHome was gaining momentum as a quickly growing startup, despite cold calling being its only lead-generation strategy, largely inconsistent brand communications, and an unclear sales funnel with difficulty identifying and converting leads.
The company needed help delivering its message to customers, prospects, and key stakeholders in the travel industry with an enhanced online presence and marketing approach — and turned to ParadigmNEXT for support.
The team developed a comprehensive plan for strategic and operational improvements and worked closely with internal marketing to refine messaging and communications approach.
ParadigmNEXT guided the sales team through effective event marketing preparation and execution to ensure it was effectively engaging with participants at industry conferences, media partnerships that lead to co-branded interviews and subsequent follow up plans.
VacayHome’s processes were streamlined, and marketing and brand strategy aligned with the overarching business objectives to drive sustainable, organic growth. Lead validation and consistent delivery of tailored communications through the right distribution channels effectively tripled the client’s sales leads within six months. It continued to refine prospects lists, consisting of high-quality leads only, with lead conversion growing by 114%.
Supported by new collateral, email marketing campaigns and industry-related promotions, VacayHome also boasts an engaging and informative website with an easy-to-use interface and effective branding that drives greater exposure in the vast vacation rental sector.