Creating an Information and Sales Funnel Online
To be successful, today’s real estate firms need an identity that is just as sharp and functional as the properties they operate — understanding that the dignity online is the most vital component to be discovered, toured, and then managed in tenant relationship.
Verde specializes in the acquisition, development, repositioning and management of properties. Its portfolio is well-established — consisting of almost 3,200 apartments, as well as mixed use, retail and office properties — but its brand was largely unknown among the universe of stakeholders and its web presence wasn’t adding value for tenants.
ParadigmNEXT worked quickly to realign Verde around an updated and enhanced brand, rooted in its core principals as leaders in the multifamily space, and retail and commercial players and with innovation at the core.
The team developed a new website to serve as a powerful platform for not only the brand, but a modern online experience for tenants. Website visitors are taken through a simple funnel based on who they are and what they want, such as renters searching for a new home, commercial users and retail operators, as well as investment constituents.
The website was overhauled from the ground up (in English and Spanish) with new sites for individual properties that are more discoverable online, with interactive virtual tours of available units in the Verde portfolio, as well as a plug-in for tenants to pay rent or request service.
Website traffic spiked with an increased rate of conversion from visitors seeking new homes for an overall better online experience that is representative of the growing brand.