Digital Content that Connects

ZenFi was founded with a vision of creating a new type of network to solve the infrastructure challenges associated with mobile networks. It provides high-tech fiber optic solutions for wireless enablement in the New York and New Jersey metro region.

While established, ZenFi needed to stand out and distinguish the brand and its expertise from competition through more thoughtful online branding aimed at delivering an informative experience for website visitors. ParadigmNEXT analyzed key audiences and behaviors of those visiting and engaging with ZenFi online. Based on their demographics and buying motivations, the team redesigned the website with a new visual platform, creating custom illustration and eye-catching content that connects. Strategic ongoing newsletter campaigns were established to reach current and prospective customers, which also drove increased traffic to the new website with a 60% higher conversion rate through email marketing alone.