The COVID-19 pandemic has had a significant impact on businesses, with the U.S. Department of Commerce estimating that 25% of businesses may close this year. To ensure that...
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In the current crowded marketplace, new brands that offer packaged goods are emerging every day, and customer loyalty is often fleeting. In order to gain a competitive edge,... -
Parts of the Built World Industry are currently facing a downturn in business due to economic uncertainty. Nonetheless, numerous building opportunities still exist for Built World companies that... -
25 Jan 2023Why You Should Encourage Mistakes
Mistakes Aren’t What They Used To Be. Before the internet and the advent of digital marketing, mistakes were a big deal. Even small ones came with huge costs.... -
Culture is a crucial aspect of any successful business, especially in the Built World. It may be difficult to measure, but its effects are very real. A strong... -
When your customers hear your sales pitch, see your marketing materials, or see your product promoted somewhere, they always have one big question in mind. “Why should I...