The power of building a brand that’s memorable and distinct is often overlooked in the Built World. Investing in a true Brand with a capital “B” is more...
Resources
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If you want to sell more Built World products or services, you have to change the way you think of yourself. You work in sales, so naturally, that’s...
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One of the biggest mistakes Built World sales and marketing people make is not staying focused on their message. They tell the customer why they are a better...
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Business leaders get nervous when they see a recession coming. Countless companies have gone out of business because of an economic downturn, and everyone worries about being next...
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The interest in green, sustainable, energy efficient, carbon neutral, and more is an important and growing segment of construction. The industry is progressing from making generic claims that...
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How many customers can you reach with your sales team? It’s probably more than you think. See, small and medium companies have small to medium sized sales teams....