When digital marketing is done right, it can produce a lot of new leads, but they’re not being handled properly. Sales teams don’t know how to qualify and...
Great content and a solid SEO strategy are some of the simplest and most effective ways for a building materials company to outperform their competition. This is especially...
I’ve always talked to my customers about the limitations of Business-to-Business (B2B) sales and why it was time for Built World companies to consider a new way of...
Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media...
The Preference-Driven Digital Sphere Can Trap Users In Bubbles A recurring idea about digital media is that it can alter the popular culture and politics. Some think society...
Are You Prioritizing The Best Social Media Platform For Your Business? Not all social media platforms are created equal. Contrary to popular belief, having a company page on...