When digital marketing is done right, it can produce a lot of new leads, but they’re not being handled properly. Sales teams don’t know how to qualify and...
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Great content and a solid SEO strategy are some of the simplest and most effective ways for a building materials company to outperform their competition. This is especially... -
I’ve always talked to my customers about the limitations of Business-to-Business (B2B) sales and why it was time for Built World companies to consider a new way of... -
Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media... -
The Preference-Driven Digital Sphere Can Trap Users In Bubbles A recurring idea about digital media is that it can alter the popular culture and politics. Some think society... -
Are You Prioritizing The Best Social Media Platform For Your Business? Not all social media platforms are created equal. Contrary to popular belief, having a company page on...