The power of building a brand that’s memorable and distinct is often overlooked in the Built World. Investing in a true Brand with a capital “B” is more...
Resources
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I often tell Built World companies that they need more focus. In fact, that’s probably true for you and your company. If you’re selling in the Built World,...
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It’s time once again for all of us to make our New year’s resolutions, both the personal and the professional ones. Resolutions are a great way to start...
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Whatever your level of performance, you can always do better. I set a very high standard for myself. Anyone who actually cares should do the same. If you’ve...
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When we talk about “the company we keep,” Encompass is always a front-and-center example for ParadigmNEXT. We value our partnership with Encompass because that is truly what it...
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Succeeding in business is all about growing your customer base. However, too many companies focus on gaining new customers at the expense of their existing ones. In fact,...