I’ve always talked to my customers about the limitations of Business-to-Business (B2B) sales and why it was time for Built World companies to consider a new way of...
Resources
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Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media...
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The Hunter – Your Quintessential Salesperson When people outside of the business world image a salesperson, they usually picture a hunter. They’re the ones who make the job...
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Historically, the pace of change in the built world has been slow. Very slow. Over the last twenty years, however, the industry has started speeding up. Each year,...
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It happened again last week. We worked with a company that did a lot of great things but weren’t doing enough to communicate it. They hired us to...
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Built World companies don’t compare their products to the competition often enough. And when they do, they usually do it for the wrong reasons. They use it to...