Did you know that 78% of consumers believe that organizations that provide shareable content are interested in building good relationships with their audience? Shareable content can be considered anything that can be digitalized. These days, people are likely to engage in branded content that includes pictures, status updates, and videos. However, within these pieces of content, there are three main principles that must be followed in order to create content for your audience to share.
Many business owners underestimate the importance of originality for Internet Marketing. When being original, there are several things to keep in mind. Firstly, your audience wants to see the next trend in your industry. They want to look to you to bring them this information. Otherwise, if you are bringing them content they have seen elsewhere, they are likely to be underwhelmed. Secondly, often business make the mistake of taking someone else’s research and hard work and spinning it as their own. This could not only lead to embarrassing attention, but possible legal ramifications. It may not seem cost effective or worthwhile to create original content, but this is the only way to accomplish viral marketing.
The tone of shareable content often affects how well it spreads online. Many studies have shown that audiences respond better to positive content than negative content. As a result, marketers should always strive to be positive, humorous and interesting with their content.
Not all marketing channels are created equal. It’s important to understand your audience on each channel, because they could very well be different on all channels. For instance, women make up 85% of the users on Pinterest. You do not want to create great content and then have your message get lost in the shuffle because of a mismatch in the targeted demographics of your audience.
There are several tips and tricks in creating shareable content, but these three principles: originality, positivity and virality will help you accomplish your content marketing goals. With these essentials, you are on your way to creating amazing content that is shared amongst your customers, audience and brand loyalists.
By: ParadigmNext http://paradigmnext.com
ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.