Content marketing is the latest movement in digital marketing. Over 85% of businesses use it. In previous posts, we’ve talked about why content is king and how you can make content shareable. We’ve talked about the importance of creating your own content for SEO and conversion purposes. However, now we want to get back to basics and answer the whats, whys and hows of content marketing.
What is content marketing?
Content marketing is the method of developing, writing, or producing information (content) that educates, inspires or appeals to your target market. The content should be relevant to your products or services, and it should be valuable to the readers. Content is typically in the form of a blog, white paper, video, webinar, infographic, image, or social post. It’s integrated into these digital platforms, so that it can be shared across all mediums.
Why is it important?
Content marketing is not only relatively easy, but it’s inexpensive, especially for small businesses! Many small businesses don’t have the large marketing and advertising budgets that larger brands have. With limited resources available, content marketing is the best way to generate awareness, engagement and leads. Furthermore, you’re establishing brand loyalty amongst your customers. When you converse with them and educate them through valuable content, you build trust.
How does it work?
Once you establish your business goals and target market through a marketing plan, you can then research what content your target market will find valuable. Your ultimate goal is to tie in your business goals and objectives into your content marketing strategy. Your content marketing strategy should also involve your SEO and social media strategy, as all of these need to work together. Once you are developing content on a regular basis, you can then begin to track your progress and make any necessary adjustments.
Content marketing takes time, but with the right objectives, plan and goals set in place, it will work for you. Need help building your content marketing strategy?
By: ParadigmNext http://paradigmnext.com
ParadigmNEXT, Inc. is a digital marketing and branding agency headquartered in Chicago. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.