Featured Fridays: Eataly

What is Eataly?

Eataly is the renowned Italian superstore featuring eateries and food markets located in River North of Chicago. The mission of Eataly is to provide an eating and shopping experience that is both educational and memorable. Catered to “everyone,” Eataly brings Italy to the States in over 60,000 square feet of space.

Why is it on the ParadigmNEXT radar?

Within walking distance of ParadigmNEXT’s River North office location, Eataly is frequented by the ParadigmNEXT team fairly often. With their wide selection of dining choices and range of classes and events, it’s a great local spot to eat and learn something. Furthermore, as brand strategists, the Eataly brand is also one that inspires ParadigmNEXT.

How is it impacting the industry?

The customer experience established by the business, which should be the goal of every business, is unique. They bring the Italian experience of browsing and eating to the everyday consumer, so that going to Eataly is no longer a shopping trip, but a cultural visit through Italy in Chicago! “The desire to explore Chicago came very easily to the partners of Eataly,” says Jason Goldsmith, Eataly Chicago General Manager, “Chicagoans appreciate high quality products, and given the city’s rich history with relation to food, and Chicago’s current culinary boom, Eataly was a natural fit for the city.”  Whether you want to take a class, learn about Italian wines and cheese, or dine with friends and family, Eataly has you covered. Prepare to be inspired, and with a full stomach!

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.