Featured Fridays: Make It Better

What is Make It Better?

Make It Better was originally founded as a small community website for Chicago’s North Shore in 2007. Over the years, it has grown into one of Chicago’s major print and digital publications. Offering tips, trends, and relevant articles, Make It Better is a trusted and easy to use resource for the Chicago North Shore community. As evidence to this, in 2014, the Circulation Verification Council certified that their readership is highly educated, affluent and engaged.

Why is it on the ParadigmNEXT radar?

As a North Shore neighbor of ParadigmNEXT, Make It Better is considered a major community resource for ParadigmNEXT, especially in regards to the content they provide to their readers. As content marketers and writers, ParadigmNEXT values and appreciates the local perspective of every topic from health and beauty to home and philanthropy. Especially in regards to philanthropy, the mission of Make It Better, is to give back to the community to make their reader’s lives and the lives of others better.

How is it impacting the industry?

With such a wide range of local and national topics, Make It Better is a leader in digital and print content and publishing. Targeted to North Shore women, the publication features local shopping, dining, and entertainment guides of their community. However, while they are leaders in the creative and publishing industries, the most significant piece of their publication is what they do for the non-profit industry. To date, Make It Better has raised over 2.5 million dollars for not-for-profits. We love it when local businesses are not only pioneers within their specific industries, but also when they can make a difference for others!

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.