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Influencer Marketing: The New King of Content

22 Jun 2015

In a blog post from last year, we discussed the role of influencer marketing in your digital marketing strategy. We essentially gave you list of qualities an influencer possesses and how these qualities can benefit your brand and bring in more business. These qualities typically include industry relevance, quality content and a sales-type of personality. This type of marketing identifies and targets individuals who have an impact on the buying power of your target markets. Influencers can have followings on any social networking, community, or media outlet.

Check out our infographic below which indicates the amount of influencers in every industry. We broke these industries down and analyzed how large the representation is in each of the top 16 verticals. Bottom line-there are influencers in every industry, including yours. Currently, 65% or brands participate in influencer marketing. It’s time to get on board!

Influencer Marketing: The New King of Content

digital marketing chicago

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.