Successful relaunch with a broader and more extensive network
Media company BizCastHQ conducts bi-monthly filming sessions that showcase the leading talent in the Chicago business landscape. Following an ownership change, the client approached ParadigmNEXT for help with rebranding, website relaunch, and media outreach.
Over the span of just a few months BizCastHQ evolved from an underperforming start-up channel to a major thought-leadership platform, that is over-subscribed and fully booked out 4 months in advance. Since then, it has interviewed over 100 most prominent leaders in Chicago. BizCastHQ’s videos thrive in today’s oversaturated media environment and regularly feature on prominent media outlets such as: Entrepreneur, NBC, MSN, Yahoo News, Fox News, and Chicago Inno.
Each video receives nationwide exposure, 600-900 shares, and thousands of views.