PROJECT DETAILS

Blood Test At Home

In 90 days from an initial concept to a viable product

Blood Test At Home offers a new way to collect, store, and transport micro-sample blood specimens for laboratory analysis. After developing a concept and procuring a patent, the client approached ParadigmNEXT for help with go-to-market strategy and execution; as well as with branding and web design.

ParadigmNEXT identified the right customer verticals, strengthened the internal team, and delivered a winning strategy that effectively transformed Blood Test At Home from an initial concept to a viable product available on the market.

After a successful proof of concept pilot, the client’s product was validated in a short span of time and reached its first customer in just 90 days; with the cost of producing a prototype substantially reduced from $300 to $2. The client also boasts a conceptually smart and cohesive brand identity, and a modern and engaging website that aligns with the brand and the target customer.

  • SERVICES

    Strategy, Marketing & Branding
  • YEARS

    2016
  • CLIENT

    Blood Test At Home
  • INDUSTRY

    Professional Service
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