In 90 days from an initial concept to a viable product
Blood Test At Home offers a new way to collect, store, and transport micro-sample blood specimens for laboratory analysis. After developing a concept and procuring a patent, the client approached ParadigmNEXT for help with go-to-market strategy and execution; as well as with branding and web design.
ParadigmNEXT identified the right customer verticals, strengthened the internal team, and delivered a winning strategy that effectively transformed Blood Test At Home from an initial concept to a viable product available on the market.
After a successful proof of concept pilot, the client’s product was validated in a short span of time and reached its first customer in just 90 days; with the cost of producing a prototype substantially reduced from $300 to $2. The client also boasts a conceptually smart and cohesive brand identity, and a modern and engaging website that aligns with the brand and the target customer.