PROJECT DETAILS

LaMarCo Systems

A staple in the home and business security industry, LaMarCo Systems reached out to ParadigmNEXT to reinvent their online presence. We provided them an all encompassing online package which included, among other things, redesigning their website and establishing a solid social media following.

Taking 15 years of experience and bringing it to the digital world.

With an established reputation for excellence, our goal was to translate this to LaMarCo’s online presence. We also wanted to make the work environment at LaMarCo’s less stressful by developing a system for organizing employee efforts.

We designed the front end of the website to give off a professional yet innovative image. The site was created to be very informative and highlights the best features of LaMarCo. We also included a blog section and integrated it completely with Facebook, Twitter and LinkedIn to help LaMarCo and their customers to connect on a more personal level. So that ordering services from LaMarCo was simple, we integrated e-commerce. By completing extensive SEO we were able to dramatically increase LaMarCo’s online importance.

On the back, we developed an extensive employee portal. The portal has a multitude of different features including: document sharing that allows LaMarCo to track who did and didn’t read the information, calendar integration, back-and-forth communication between employees and managers, vacation and sick days notifications and tracking, performance tracking, equipment tracking, vehicle information for company cars and report tracking.

When it comes to social media, we placed a majority of our focus on LinkedIn in order to connect with business owners and other decision makers to increase LaMarCo’s customer base. Of course, we also increased the traffic to their Facebook and Twitter pages so that they can connect with customers in an informal and personal setting.

  • SERVICES

    Strategy, Marketing & Branding
  • YEARS

    2012 - 2016
  • CLIENT

    LaMarCo Systems
  • INDUSTRY

    Manufacturing, Ecommerce
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