I’ve always talked to my customers about the limitations of Business-to-Business (B2B) sales and why it was time for Built World companies to consider a new way of...
Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media...
Today we’re covering the farmer. Unlike fishermen and hunters, your farmers do their best work when they’re growing existing accounts. Farmers might not be the best at winning...
The Hunter – Your Quintessential Salesperson When people outside of the business world image a salesperson, they usually picture a hunter. They’re the ones who make the job...
Historically, the pace of change in the built world has been slow. Very slow. Over the last twenty years, however, the industry has started speeding up. Each year,...