I’ve always talked to my customers about the limitations of Business-to-Business (B2B) sales and why it was time for Built World companies to consider a new way of...
Resources
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Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media... -
Today we’re covering the farmer. Unlike fishermen and hunters, your farmers do their best work when they’re growing existing accounts. Farmers might not be the best at winning... -
The Hunter – Your Quintessential Salesperson When people outside of the business world image a salesperson, they usually picture a hunter. They’re the ones who make the job... -
Historically, the pace of change in the built world has been slow. Very slow. Over the last twenty years, however, the industry has started speeding up. Each year,... -
It happened again last week. We worked with a company that did a lot of great things but weren’t doing enough to communicate it. They hired us to...