ParadigmNEXT Designs New Website for Prestige Design Showroom, Now in Chicago
Chicago, IL — Prestige Designs recently relocated from Northbrook to downtown Chicago, at 1809 West Chicago Avenue. With their relocation came the launch of a redesign for their website, by ParadigmNEXT, a digital marketing agency based in Chicago.
Prestige Designs is an exclusive supplier of modern and fine Italian kitchens, baths and furniture interior designs. Some of the most well-known Italian manufacturers are represented, including Copatlife, Euromobil, Sedit, Bluform, Tonin Casa and Martini Mobili. With over 20 years of experience, Prestige Designs offers a highly trained and customer-oriented design team that caters to the individual and personal needs of their clients. As frequent travellers to and from Italy, the team at Prestige Designs is well-equipped to assist customers with their interior design visions. With this amount of experience in-house, they had a desire to reflect this on-line.
“Prestige Designs Chicagoland’s premier source for modern and classical Italian kitchens and home furnishings is proud to announce the opening of their brand new 3000 sq. ft. flagship Chicago showroom located at 1809 W. Chicago Ave,” says Serge Belferman of Prestige Designs. “On display we have the latest modern and classical Italian kitchens as well as media centers, living rooms, dining rooms, bedrooms and closet systems. We are also proud of our new website which was redesigned by ParadigmNext. The staff was very professional with all of our requests and the new website turned out to be exactly like we envisioned.”
The full site redesign was done to improve the user experience and overall aesthetics. The goal for both Prestige Designs and ParadigmNEXT was to create a visually stimulating website with product collections and an archive of portfolios from previous projects. Additionally, as part of the redesign, the website was fully optimized for search engines, following the industry’s best practices and trends. Dedicated landing pages for each collection and design element were created as part of the digital catalog theme. The website is also responsive, or mobile-friendly, to ensure mobile conversions.
Yana Nirshberg, Managing Partner and Creative Director at ParadigmNEXT spearheaded the project, stating, “We had to create something that resembled the modern, simplistic and beautiful feel of the showroom. My team created a site design that mimics the design of the showroom within a digital catalog theme. The new digital look truly represents the beauty of the interior design pieces through a functional, easily-navigatable, and fully optimized website.”
By: ParadigmNext http://paradigmnext.com
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ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.