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Why the SEO Haters are Wrong

3 Mar 2015

As many of us know, SEO is still relevant. However, to those who avoid it, i.e. “the haters,” they find it hard to understand its marketing power. Part of this could be attributed to the fact that there are many elements to SEO, some of them debatable. Part of this could also be that the elements sound like a different language to most, making them elusive. However, over 50% of consumers use search engines to search for products, and 70% of those use organic searches, more so that paid searches. So if you’re any SEO hater, ParadigmNEXT has outlined the reasons you are wrong:

  1. Google’s updates to their algorithms change the prioritization of various SEO tactics, but they are created to tackle the websites that use fraudulent SEO tactics.SEO Strategy from Digital Marketing Agency ParadigmNEXT
  2. Websites receive better conversions using organic SEO versus paid optimization.
  3. Along the same lines, your consumers trust organic SEO. They don’t want to be bought through a paid campaign.
  4. A majority of businesses use SEO strategies. By avoiding it, you’re letting your competition put themselves before you.
  5. There is no simple science to SEO. For as long as the Internet has been around, SEO has been unpredictable and ever-changing.
  6. As with anything else in business, SEO is a process, and it takes time to get the results you want. If you’re continuously publishing relevant content and applying other SEO tactics, you will see results over time.
  7. Even though many people find SEO to be mysterious, the results of it are apparent. SEO can be measured. With Google Analytics, you can track and find out which campaigns are working and which are not.

Using good SEO tactics, like content strategy, tagging and geo-targeting, works and will ultimately drive traffic to your website that will boost sales. SEO has and will continue to change and develop over time, and our best advice is to find a digital marketing company that can implement the latest SEO best practices for you so that your online presence can bring you the business you want and deserve.

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By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a digital markeitng and branding agency headquartered in Chicago. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.