What is the main message you want to convey through your influencers?
How does your brand make their lives better?
Are you working on brand awareness?
Are you trying to improve your brand’s perception?
Are you promoting a specific product?
Are you building a network of brand fans?
What keywords does your target buyer monitor for in their Google Alerts, social media monitoring tools, etc.?
What 2 types of blogs do your current consumers follow?
What are two common interests that your buyers share?
What are some common pain points your buyers experience?
What terms do your targets Google for when making a purchase decision?
What post topics would get the attention of your buyer personas?
Are your buyers drawn more to content such as a thorough product review or are they drawn mostly to images?
What social channels do your buyer personas engage the most on?
What branded items can you equip influencers with to score sharable photos?
What experience do you want your influencers to have with your brand?