Resources

Working in creative fields such as advertising, marketing or public relations, having those “ah-ha” moments don’t always come as easily as it may seem. Creating those outside-of-the-box ideas, on a consistent and constant basis, could become overwhelming, and quite demanding.

At ParadigmNEXT, we love hard work. We enjoy the satisfaction, the rewards and the success we see as a result of it. However, while there is nothing wrong with hard work, we are able to achieve the results that we see by working smarter, not harder. In the past few weeks, as we’ve onboarded more clients and new opportunities, we’ve had to rework some of our structures and become more organized so that we can capitalize on all these new ventures.

At ParadigmNEXT, creativity and innovation is what keeps motivated. All day every day, we are providing our clients with the best that our collective group of creative minds has to offer. Every once in a while, however, we experience the need to boost our creativity.

Digital marketing has taken over all facets of marketing as the best way to establish a customer base and engage with them. It encompasses a variety of promotional tactics, including media and public relations, and it can be done on a small budget, as we discussed in previous blogs.

Mobile has a major impact on how we market today. According to consumer behavior studies, those businesses that are incorporating mobile strategies into their marketing and customer service campaigns are excelling.