Top Tactics That Make Chicago Digital Marketers Good at What They Do
As we have covered in our past blogs, Chicago continues to prove itself as a major techhub. Top 4 Top Reasons Why Chicago is Becoming the New Tech Hub outlined how of Chicago’s location, ease of making connections, and business mindset, sets Chicago apart from other top markets. ParadigmNEXT sees these benefits of being a digital marketing agency, located in Chicago’s River North neighborhood.
Digital marketers, practicing in Chicago, should be maximizing on all that Chicago has to offer. While Chicago may not be the largest market (New York), or biggest tech hub (Silicon Valley), there are great opportunities, digital marketers should seek out, to help build their personal and clients brand. We at ParadigmNEXT, listed some of the things, which make Chicago digital marketers good at what they do.
Attend Local Events
Chicago constantly hosts world-traveling conferences, renowned conventions, and distinguished events. Attending some of these events, will not only put you in the know for what is happening, but can lead to valuable connections. Building strong connections may present future business opportunities, and at the very least, will get your name out there!
Built In Chicago, is a great resource to check out all upcoming tech and marketing events. Some events that ParadigmNEXT is looking for, is the Chicago Storytelling Workshop and the next Technori Pitch Competition.
Connect with Local Brands
What is unique about Chicago, unlike other cities, is that there are emerging startups working with Fortune 500 executives. Through the office incubator structure, and endless happy-hour networking opportunities, it is easy for an entrepreneur to get in contact with a high-profile, Chicago business leader. This benefits digital markets, because it broadens the brands out there to work with.
Chicago has a rich diversity of industries. For example, healthcare tech is becoming the new hot craze. With huge health companies headquartered in Chicago, such as, American Medical Association, and Abbott, that are seeking strong digital marketers to assist them in transitioning into this new medium.
Hyperlocal Focus
What make Chicago digital marketers successful, is conquering the hyperlocal market. Before looking at the big scope, Chicago digital marketers are tuned into what’s happening right outside their window. By tweeting, posting and showing that you are looped into the local influencers, will only help to reaching a bigger audience. Digital marketers, will continue to thrive in Chicago because of all that there is to take advantage of in the Windy City.
By: Aaron Rosen of ParadigmNext https://paradigmnext.com
Google+: https://plus.google.com/+ParadigmNextChicago
ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.