The Value of Digital Real Estate

Maintaining a robust web presence is very important for a business in 2014 and beyond. One way to evaluate how well developed and robust a web presence is to track how many people are on site at a time. Metrics by way of something like Google Analytics are vital in determining the utility of a web presence, because after all, if there is no utility to be grasped on a web presence, what then is the point?

The following will consider three values in maintaining good digital real estate.

Bounce Rates:

A bounce rate is the rate of which users leave the site, or in colloquial English, they bounce. If a web presence is based on bringing users to the site from some sort of SEO campaign that had a blog, video, or slideshow linked from another location then the whole point is keeping those users on your site.

Having a good bounce rate is predicated on the fact that your content is something worth checking out. Clearly that content is a matter of subjective worth. Defining worthy content with the intent to reach out to everyone means the quality has to be low, to accommodate the comprehension of all users. Having a low bounce rate with shoddy content in an effort to maintain a web presence can result in high value, which for all intents and purposes, is unfortunate.

Engagement:

Low bounce rates are good, it means users are sticking around and engaging in your content and hopefully whatever it is the web presence is selling. If there is a user reading this very piece then it means you, as the user, are engaging in our content. What follows is a lowered bounce rate, which is a metric that our business can provide to a client. Demonstration of a low bounce rate, among many other metrics, gives value to our web presence and what ParadigmNext can provide in terms of expanding and evaluating your digital real estate.

Lead Generation:

A robust web presence ought to create some sort of turnover. Low bounce rates caused by high engagement means the likelihood of a lead coming through a business rises. Lead generation is perhaps the most important tool of any business, and the traditional means by which leads generate, be it print, radio, or television is quickly becoming less relevant. If a user can go directly to a site, enjoy what it sells, and buys it, that means all the hoops to get to that lead, or the cost per lead, is lowered, thus saving money, and making your web presence valuable.

By: ParadigmNext http://paradigmnext.com

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ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.