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Lincoln Park Capital is a Chicago-based investment group and asset management firm focused on investing in public and private companies, real estate and money management strategies.

As the firm expanded and grew its portfolio, its reputation too was developing and it needed a new web presence to showcase its breadth of expertise, as well as portfolio companies.

Lincoln Park Capital engaged ParadigmNEXT for a rebranding program and support in developing go-to market strategies. The team overhauled the website and worked closely with leadership, providing counsel and creative strategies to set Lincoln Park Capital up for long term success.