4 Emerging Trends in Digital Marketing
In the world of digital marketing, the trends change as quickly as the latest updates on social channels and apps. The goal of the digital marketing agency is not only to stay up to date on these trends, but also be able to apply the most suitable trends for their client’s unique needs. Below is a list of the top four latest trends in digital marketing.
In the world of digital marketing, the trends change as quickly as the latest updates on social channels and apps.
1) Data marks your next move. Google Analytics has expanded and enhanced their features so that businesses are able to measure their online campaigns in regards to target demographics, traffic, and lead generation. In fact, digital marketing spend has increased 61% this past year for data and analytics.
2) Consumers are mobile. Digital marketing budgets have dramatically increased for more mobile-driven websites, campaigns and other Internet marketing activities. With the latest updates in location settings, mobile apps, and responsive designs, the moment to share your message is in the here and now, and the message you send must be optimized for mobile capabilities.
3) Personalized branding will enhance your user experience. Consumers crave recognition of their individuality. The ability to share data, content and images enable the user to feel as though they are part of the conversation. Furthermore, understanding the user’s behaviors, through proper data analytics, gives the user a personalized, customized and memorable digital experience.
4) Content should speak to the senses. The experiences through sight, sound and touch are the latest in digital marketing. A video clip is able to generate attention and convey a message much more effectively than a static ad. It shouldn’t be surprising that Instagram’s latest video component and Vine’s video platform have become more popular.
With these digital marketing trends on the rise, marketers can adapt and create unique experiences that engage audiences and create powerful connections with the brands. The digital marketing landscape is changing constantly. We can help you stay ahead of the curve!
By: ParadigmNext http://paradigmnext.com
Google+: https://plus.google.com/+ParadigmNextChicago
ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.