5 Ways to Establish Your Voice on Facebook

When you look at your timeline on your page on Facebook, do you notice a consistent tone? Research

When you look at your timeline on your page on Facebook, do you notice a consistent tone?

suggests that a consistent and legitimate voice on a page on Facebook makes potential customers feel more comfortable, making them more likely to interact with your content and posts. This ultimately leads to more visibility in the news feed. Here are five ways to make this happen:

1)   Make your audience comfortable.

Use a conversational tone and avoid marketing buzzwords. The voice should be consistent with the brand that your customers have been loyal to for years. Essentially, make your audience feel at home.

2)   Post behind-the-scenes content.

When you share content that shows your company’s personality, you deepen the connection you have with your audience. Sharing pictures is one way to approach this successfully. By showing your audience bits and pieces of your culture, they feel as though they are part of your team.

3)   Highlight company values.

If your company supports a specific cause or initiative, let your audience know! Giving back proves that your business values more than the sale. Additionally, it’s easier for people to relate to a brand if its values are in line with theirs.

4)   Have a sense of humor.

Studies have shown that over one-third of users on Facebook go on Facebook just for the funny posts. Everyone needs a good laugh! People like to share or “like” funny updates. Find or create humor that fits your brand.

5)   Make it worth their while.

Everyone loves incentives. Create incentives for people to like your page on Facebook. Whether it is educational incentives, or promotional incentives, you should give your audience a reason to be involved with your business.

Portraying a healthy and unique brand personality is impressive to your audience. Not only does it instill trust, but it also builds and enhances your online reputation and ultimately, your brand’s community. If you audience feels comfortable on your page and trusts your educational, humorous, and interesting posts, they will be more likely to interact with you and become loyal followers and customers.

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.