How to Build Your Personal Brand with Content

When it comes to personal branding, people often think it is gimmicky or manipulative. It isn’t. It’s a way to control your professional and career development. It affects your ability to land the right positions and promotions as well as your ability to attract talent and capital. If you don’t control your message, someone else will. So, let’s get started!

There are three main ways you can build your personal brand through content marketing. As many of you already know, content marketing is a marketing technique where you write, distribute and share valuable and relevant content to a specific target market with the end goal of attracting business, followers, brand loyalists, etc. When it comes to building your personal brand, you should take this concept and apply it on a personal level. Here are ways in which you can do this:

When it comes to personal branding, people often think it is gimmicky or manipulative. It isn’t.

Follow and engage with relevant bloggers and blogs. This entails expanding your online social circles and sharing your opinions in platforms that are relevant to your profession. When establishing a brand, you are establishing a voice, and hopefully a voice that has a distinct tone, style, and objective. This, however, does not mean spamming other bloggers. Share your thoughts in response to their content. Not only will the blogger find it valuable, but you will attract an audience that wants to hear more from you.

Get involved in conversations via various social media channels. Twitter, LinkedIn and Google+ are a few ways where you can converse with people you wouldn’t be able to converse with over the phone or via email. Social media gives you a casual forum to share a tweet or two with people who are interested in hearing what you have to say. Ask questions, share opinions and other content, and engage with people you can learn from.

Host a webinar or a Q & A online session. Not only is this great exposure, but you will be surprised at how many people truly value honest opinions from an industry expert, especially in an online space. These are a great way to share your professional opinion and expertise, but also to build your personal brand. Just make sure that if you host a webinar, you promote it in advance!

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.