Digital Marketing….The New PR?

ParadigmNEXT offers a service that essentially encompasses what a PR company does, but in its digital form. While offering features in magazines and newspapers is still something that we offer, we’ve taken digital marketing to the PR level where we are placing your business in search results and establishing your brand across social media platforms.

ParadigmNEXT offers a service that essentially encompasses what a PR company does, but in its digital form.

Public relations was once considered the only way to get your brand and message out to prospective customers. However, as with all marketing efforts, PR has evolved with the technological trends, becoming the new definition of digital marketing. Digital marketers have been the new PR professionals. Here we breakdown our reasons as to why digital marketing is the new PR:

1. Digital marketing gets people talking. Through online blogs, social networks and review sites, people are talking about your brand. The conversation is happening whether you are a part of it or not. “Buzz” has moved it presence to the Internet, and if you want your customers to talk about you and with you, digital marketers like ParadigmNEXT will help you get started.
2. Digital marketing can build and maintain a positive reputation. Traditionally, PR agencies are typically used to manage a brand’s reputation in the press and to the public. Through digital marketing, businesses can defend and react to their customer’s experiences in real time, alleviating any potential problems more quickly and avoiding possible catastrophes down the line.
3. Digital marketing can help businesses become thought leaders in their industry. Digital marketing provides a means of becoming experts in an expertise by allowing brands to create interesting and educational content that will engage readers and hopefully generate new business. As a bonus, content that is shareable and that goes viral, helps you acquire new customers and enlarge your audience.

Luckily, search engines, especially Google, love digital marketing. When more websites are driving more traffic to your website, search engines place more trust in your brand. With digital marketing, businesses are well on their way to getting people talking, building and maintaining a positive relationship, and becoming a thought leader in their respective industries, all through the new PR.

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.