3 Brand Strategies that Attract Millennials
In a previous blog post, we discussed marketing tactics that do not work for millennials. We are returning to this topic of attracting millennials through marketing, because the importance of marketing to this particular demographic is significant. It takes research and strategy to reach them, and they must be reached, because they are driving trends. Instead of what not to do, in this blog post we will discuss exactly what you should be doing.
- Millennials have a sense of adventure and a need to experience adventures that are unique, new
and spontaneous. Having an “event strategy” for your product or service, including branded VIP campaigns and parties, exclusive offers and deals, and selective influencer events. These types of experiences are all great ways for millennials to feel like the trends-setters that they are, while also appealing to their sense of adventure. - Millennials love customization. When a product or service is personalized for them, appealing to their interest, they feel that their opinion matters. By offering fun and customized surprises, the spontaneous and experiential nature of the millennial is inspired. For examples of how this is executed, check out Birchbox or Fit Fab Fun. These are two companies that provide a great experience to their followings in way that is perfectly customized for them.
- Millennials are actively pursuing means to improve their resumes, especially now in times of tremendous student debt and an extremely competitive job market. Avenues for acquiring work experience are hard to come by. Involving them in the creation and development of your brand through ambassador programs, research groups, and collaborations are a great way to tap into this pursuit.
We encourage you to use these tactics to reach this important market. Through creating a brand experience, customizing that experience, and offering relevant work experience in return, you’ll reach the demographic that collectively would rather spend their money on experiences rather than things. They will get involved with your brand and become your best brand advocates.
By: ParadigmNext http://paradigmnext.com
Google+: https://plus.google.com/+ParadigmNextChicago
ParadigmNEXT, Inc. is a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.