When leading commercial life safety and security solutions provider LaMarco Systems wanted to launch its ExeqControl service offering to homeowners, its leadership wasn’t sure how to market to a consumer buyer audience — so they turned to ParadigmNEXT for the path forward.
The team provided valuable strategic counsel to help the security systems company refine its approach to a new target market. In execution, it developed an entire sub brand to help LaMarco break into the residential market with ExeqControl. The team developed a complete style guide with color pallets and design attributes, as well as all new marketing collateral. Brochures were written, designed and developed and ParadigmNEXT also launched a new website with greater functionality, interactive demos, content management and critical elements to capture contact info among site visitors.