When digital marketing is done right, it can produce a lot of new leads, but they’re not being handled properly. Sales teams don’t know how to qualify and...
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Great content and a solid SEO strategy are some of the simplest and most effective ways for a building materials company to outperform their competition. This is especially... -
I’ve always talked to my customers about the limitations of Business-to-Business (B2B) sales and why it was time for Built World companies to consider a new way of... -
Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media... -
Today we’re covering the farmer. Unlike fishermen and hunters, your farmers do their best work when they’re growing existing accounts. Farmers might not be the best at winning... -
The Hunter – Your Quintessential Salesperson When people outside of the business world image a salesperson, they usually picture a hunter. They’re the ones who make the job...