Every time you communicate with your customers, you’re telling them a story. The problem is, you might not always be telling them a good story. A good story...
Resources
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One of the biggest mistakes Built World sales and marketing people make is not staying focused on their message. They tell the customer why they are a better... -
The power of building a brand that’s memorable and distinct is often overlooked in the Built World. Investing in a true Brand with a capital “B” is more... -
If you want to sell more Built World products or services, you have to change the way you think of yourself. You work in sales, so naturally, that’s... -
One of the biggest mistakes Built World sales and marketing people make is not staying focused on their message. They tell the customer why they are a better... -
Business leaders get nervous when they see a recession coming. Countless companies have gone out of business because of an economic downturn, and everyone worries about being next...