Branding takes on a new meaning these days. It’s no longer about what you do or what you’ve created; it’s more about why you started, your purpose and your vision. It’s the story behind the name and the experience that corresponds to it.
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It’s common for startups to have limited funds at the beginning of their launch. After all, one of a startup’s goals is to appeal to investors so that they can market and grow their product or service. So, what can a start do in the digital marketing arena to make an impression, generate a following and appeal to investors and/or customers?
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As a digital marketing and branding agency, ParadigmNEXT works with various clientele from large companies to local startups to entrepreneurs in developing their digital marketing strategies.
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Soho House is a member’s club and hotel located in the historic Allis Building in Chicago’s West Loop. Originally used as a supplier for raw animal hides, the building is an excellent example of the industrial loft design that embodies West Loop.
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Now more than ever, it’s essential for marketers to stay on top of their SEO, especially since search engines have updated their algorithms to make relevancy extremely important. Through on-page optimization you can help search understand what your website is about, which will ultimately improve your search rankings and online visibility.
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ParadigmNEXT's 15 in 2015 Marketing Trends...are you trending?